More Articles from Tag Archives: video
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It is hard to miss the constant drumbeat espousing the value of videos featuring Subject Matter Experts They build credibility, create loyalty, even flatten internal silos in corporations. The SME acronym gets thrown around in the trade press, hallway conversations at work and conference keynotes. But what exactly is a Subject Matter Expert video? Categorizing […]

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Here are recommendations for video field equipment that won’t break the bank as you get started with video storytelling. You will find choices at different price-points in each of the categories. This is solid and reliable equipment that will help you tell great stories without getting lost in they myriad of technical options you will […]

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The adoption of video in the workplace is somewhat staggering. Connecting with employees, vendors and executives is no longer reserved for global companies. Organizations of all sizes are finding video a powerful way to engage. But having the conduit for distribution does not guarantee you can create content people will watch. In my experience, the […]

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This week I had an opportunity to contribute an article to the Attorney at Work site, sharing my insights about creating video that connects with viewers. I am often gobsmacked at the poor quality of the video I see in the legal community. It is as if they are more worried about how other lawyers […]

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  Everyone loves a funny video. We laugh out loud. We talk about them. We post them on our wall or tweet out a link. A funny video gets shared, something that motivates every video producer. So why aren’t the majority of web videos funny? Frankly, being funny is hard. It’s difficult to do well because […]

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UPDATE November 2013 Mobile video’s growth is astronomical. Today mobile video is not just for watching, creating stories with your tablet and smartphone is changing both creation and distribution. Over the past year Paolo Tosolini and I have been working with folks to get the most from their smart devices.  We are passionate about the possibilities […]

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