Avid has released their latest editing platform… this time for the iPad. It is a stripped-down version of Avid’s Studio desktop editing application. While perhaps best described as “Avid Lite” it is a significant upgrade over Apple’s iMovie for the iPad.
Avid Studio for iPad is priced at $4.99 and is easy enough to understand. A first-time user can sort through the interface quickly. Despite its simplicity it has a few more sophiciticated features such as mulit-track audio and clever photo montages. This is the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, (although good luck transferring your media from a non-apple device to your iPad for editing. )
It is fair to guess that $4.99 is an introductory price and will most likely increase with future releases.
This application is more of a proof-of-concept than functional editing platform. There are no tools for managing metadata, so consequently it is not a gateway to Avid’s other product lines (Media Composer, ProTools, Symphony & DS). Think of it as a production island; good for editing birthday party highlights, wedding videos and an occasional breaking news story.
But this application is a genuine look at the next wave of video production, where we use nimble tablet applications for remote editing of media parked in a cloud somewhere. Be it your server room, Wenatchee or Bangalore.
© 2012 StoryGuide | Drew Keller