From the Blog

It is hard to miss the constant drumbeat espousing the value of videos featuring Subject Matter Experts They build credibility, create loyalty, even flatten internal silos in corporations. The SME acronym gets thrown around in the trade press, hallway conversations at work and conference keynotes. But what exactly is a Subject Matter Expert video? Categorizing […]

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Want to brand your company through video? Try a soft sell using gorgeous videography like the outdoor outfitter Filson. In this interview, excerpted from a longer discussion with Ragan Communications and PR Daily, Storyguide President and owner Drew Keller explores the value of storytelling in video. Contrary to popular industry guidelines, online video storytelling does not have […]

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Here are recommendations for video field equipment that won’t break the bank as you get started with video storytelling. You will find choices at different price-points in each of the categories. This is solid and reliable equipment that will help you tell great stories without getting lost in they myriad of technical options you will […]

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Fall is the time of year when I am presented with the opportunity to visit many corners of America. I get to work with great organizations, present at conferences and meet friends old and new. I am in no way an early riser. My body clock is nocturnal rather than diurnal. But when I am […]

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During the past months I focused my professional efforts towards a very specific goal: exploring the art of storytelling through interactive content that people can experience on large touch displays, in particular the awesome Microsoft Perceptive Pixel.

In partnership with Microsoft Production Studios, I’ve been invited to ideate, design and develop a variety of applications that have been featured in several company tradeshows.

Rather than just posting some photos, I thought it’d be more fun to share a couple of virtual walk-throughs created in Photosynth using a sequence of images captured with my GoPro. Enjoy!

#wpc2014 – industry evidence booth walkthrough by tosolini on photosynth

ww communities and campus @ techready19 by tosolini on photosynth

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The adoption of video in the workplace is somewhat staggering. Connecting with employees, vendors and executives is no longer reserved for global companies. Organizations of all sizes are finding video a powerful way to engage. But having the conduit for distribution does not guarantee you can create content people will watch. In my experience, the […]

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