From the Blog

  It is easy to focus your smartphone when shooting video or taking a photo. Touching the screen guides the camera’s focus. But to take your images to the next level use the manual focus and focus lock to get great shots. Besides exposure, focus is probably the most important part of capturing compelling images. […]

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I am flattered that one of my articles has been included in “Connected: A Lawyer’s Guide to Social Media Marketing,” just released by Attorney at Work. The online magazine includes articles from some of the smartest legal marketers and online marketing pros. It is a great assemblage of ideas and insights into navigating the choppy […]

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It is hard to miss the constant drumbeat espousing the value of videos featuring Subject Matter Experts They build credibility, create loyalty, even flatten internal silos in corporations. The SME acronym gets thrown around in the trade press, hallway conversations at work and conference keynotes. But what exactly is a Subject Matter Expert video? Categorizing […]

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Want to brand your company through video? Try a soft sell using gorgeous videography like the outdoor outfitter Filson. In this interview, excerpted from a longer discussion with Ragan Communications and PR Daily, Storyguide President and owner Drew Keller explores the value of storytelling in video. Contrary to popular industry guidelines, online video storytelling does not have […]

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Here are recommendations for video field equipment that won’t break the bank as you get started with video storytelling. You will find choices at different price-points in each of the categories. This is solid and reliable equipment that will help you tell great stories without getting lost in they myriad of technical options you will […]

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Fall is the time of year when I am presented with the opportunity to visit many corners of America. I get to work with great organizations, present at conferences and meet friends old and new. I am in no way an early riser. My body clock is nocturnal rather than diurnal. But when I am […]

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