From the Blog

Have you ever wondered how does Microsoft Production Studios facility look like? Now you can take a virtual tour of the building thanks to the hard work of two 11 year old kids who have spent 100+ hours together (that’s 200 man/hour) to create a 3D model in Minecraft. The authors? Alec Baron and Alessio Tosolini (yes, that’s my son).

Microsoft Production Studios is the digital media production wing for Microsoft, responsible for the creation, aggregation, distribution, management and measurement of content. It is located in building 127 on Microsoft’s main Redmond campus. http://www.microsoft.com/en-us/productionstudios/

Read full story →

Every business has a story to tell. You can do it using slides, or you can make a stronger impression engaging an important human sense: touch. 

This video was created for an internal training at Microsoft. I demo a storytelling app created with the Intuiface authoring software by http://intuilab.com, together with a Microsoft Perceptive Pixel 82″ multi-touch display.

Read full story →

  It is easy to focus your smartphone when shooting video or taking a photo. Touching the screen guides the camera’s focus. But to take your images to the next level use the manual focus and focus lock to get great shots. Besides exposure, focus is probably the most important part of capturing compelling images. […]

Read full story →

I am flattered that one of my articles has been included in “Connected: A Lawyer’s Guide to Social Media Marketing,” just released by Attorney at Work. The online magazine includes articles from some of the smartest legal marketers and online marketing pros. It is a great assemblage of ideas and insights into navigating the choppy […]

Read full story →

It is hard to miss the constant drumbeat espousing the value of videos featuring Subject Matter Experts They build credibility, create loyalty, even flatten internal silos in corporations. The SME acronym gets thrown around in the trade press, hallway conversations at work and conference keynotes. But what exactly is a Subject Matter Expert video? Categorizing […]

Read full story →

Want to brand your company through video? Try a soft sell using gorgeous videography like the outdoor outfitter Filson. In this interview, excerpted from a longer discussion with Ragan Communications and PR Daily, Storyguide President and owner Drew Keller explores the value of storytelling in video. Contrary to popular industry guidelines, online video storytelling does not have […]

Read full story →